June 6, 2007

If you’ve been submitting your blog posts to places like Digg, Netscape, ShoutWire and the like, you know how time consuming it can be.

Now the same guys who wrote Authority Black Book have come up with a tool that drastically reduces the amount of time it takes to do Web 2.0 promotion.

Web 2.0 Submitter
Here’s what it does:

* Saves and automatically processes logins for several of the most high-traffic Web 2.0 news sites on the internet.

* Easily archive your stories (blog post) to make every submission extremely easy and gives you the ability to recall it later.

* With the push of a button, the software fills the forms on these sites so all you have to do is review and submit your story.

* Enter the content of your latest blog post one-time and submit to all of the sites individually for maximum efficiency.

The reason I’m even recommending it is because it’s completely white-hat, and will save you loads of time in syndicating your blog articles.

Check out the demo of the Web 2.0 Submitter here.


December 26, 2006

I wanted to share a brand new site to help you leverage the power of Web 2.0 (social networks, bookmarking sites) to bring new traffic to your websites.

Web 2.0 Secrets is a 6-week teleseminar series detailing every single trick, tactic and technique the experts use to drive a massive amount of free visitors to their sites every single day… and how you can do the same.

In it you’ll learn how to capitalize on the blazing fast growth of Web 2.0 companies like Myspace, Technorati, Digg and others to instantly attract an unlimited supply of new prospects and customers to your websites for free.

Listen to this audio interview on Web2Secrets.


December 24, 2006

Although it may seem like a distant memory, there was a time when people relied primarily on human-compiled directories to navigate the internet. These directories tried to categorize information to make it accessible to users.

The inherent human bias in the process, combined with the rapid growth of the internet, however, made the directory model an ineffective way of cataloguing all of the web’s offerings. Soon, search engines based on programmed algorithms and utilizing robot web crawlers began to displace the traditional directory.

Although internet commerce was still in its infancy, those who benefited the most from the transition to search engines were the people who saw the trend developing and who made an immediate effort to capture great placement in search engine results. Search engine optimization pioneers were able to grab substantial market share in a field devoid of well-organized competition.

Today, various search engine weaknesses are leading many users to seek out yet another means of finding information Social Bookmarking. They’re relying on social bookmarking services with increasing regularity as their tool of choice. The millions of people using social bookmarking services including Technorati, Del.icio.us, and others are proof that this is the “next big thing.”

Although the growth of blogs has spurred the increased use of social bookmarking services, the phenomenon is actually much richer and more nuances than that. The success and likely massive future growth of social bookmarking isn’t just a matter of blogs being hip. It’s based on the very reasons why people use the Internet and continues to grow as an alternative means of information organization.

This new user-driven means of categorizing and ranking resources is fluid, flexible, non-hierarchical, democratic and GROWING. It defies our usual expectations about how people can find products and services online.

Millions of people are abandoning traditional search engines and directories in favour of social bookmarking services. Marketers who ignore this trend do so at their own risk. Not learning about social bookmarking is nothing short of surrendering to a changing online world.

Those who “get it” will undoubtedly prosper. Those who don’t might just find themselves expending more and more effort competing for a shrinking portion of the search engine pie. What makes matters even sweeter for those in the know is the fact that successful mastery of the social bookmarking scene has search engine advantages, too.

For more information check out The Complete Guide To Social Bookmarking.


December 21, 2006

Understand Your Target AudienceAs I explained in my article here, one of the most important differences between businesses (or articles) that succeed and those that fail is the ability to understand what their audience wants, and give it to them the way they want it.

Accurate market research is the foundation of a successful business. Any search marketer worth their salt knows that market research is the basis of a good search marketing strategy. The Digital Point keyword suggestion tool is one of my favourite tools for conducting quick market research and creating lists of keywords to target.

It’s also recommended by Wendy Boswell, About.com’s guide on Web Search, who puts the reasons for conducting market research in simple, succinct terms here:

In order to create a searchable site, you must know who you are writing for. Your target audience knows what they want and what they are searching for, and you must know what that is before you can deliver what they want.

For researching and writing articles, simple tools should suffice. But when you’ve put advertising dollars on the line, the quality of your research becomes paramount to your success.

Customer profiles, surveys and focus groups are essential tools in the marketer’s store, but asking the right questions of your audience, and making sense of the data gathered, is an art by itself.

It was only after I listened to some audios by a guy called Glenn Livingston, that I began to gain an understanding of the nuances of conducting good market research. Glenn was recommended to me by Perry Marshall, who states that he’s “reduced marketing to a nearly exact science.”

He’s developed a system that shows you how to use market research to dramatically multiply existing profits, and how to save ridiculous amounts of time and money entering new markets by finding out exactly where the “bulls eye” is before you invest your marketing dollars, and even before you ever develop a product. This is seriously good stuff, and I urge you to check out his ideas here.

But market research is just the start of a good marketing strategy. It takes more than that to attract the kind of audience you need on the internet. Wendy recommends you remember these three things when developing your target audience internet marketing strategy:

Do your research. Don’t automatically assume that what you search for is what your audience searches for.

Get involved. Man is not an island. Network with people in your field or industry to truly understand what might be in demand, and then you can target your audience accordingly.

Write good content. Easier said than done, but I guarantee that the more time you spend researching key phrases and writing thoughtful content, the more people will be able to find your content.

Read more about market research strategies here

How to Research Your Business Idea (Entrepreneur.com)

Market Research for Small Business on a Shoestring: Surveys and Focus Groups (StartUpNation.com)

Market Research Basics and Terminology (Elance.com)


December 1, 2006

Sick of internet marketing JVs and squeeze pages? I just found this neat little email thingy that creates a self-destructing email address for you. Here’s how the 10-minute email works.

By clicking on the link below, you will be given a temporary e-mail address. Any e-mails sent to that address will show up automatically on the web page. You can read them, click on links, and even reply to them. The e-mail address will expire after 10 minutes.

Why would you use this? Maybe you want to sign up for a site which requires that you provide an e-mail address to send a validation e-mail to. And maybe you don’t want to give up your real e-mail address and end up on a bunch of spam lists. This is nice and disposable. And it’s free. Enjoy!

Well, it looks like list-building just took a blow. Especially the sneaky kind! I can just imagine all sorts of other people using this - terrorists, spies, perverts who signup on dating sites.

Via Michael Campbell


November 17, 2006

Methinks the easiest way to build a list nowadays is to write up a report and name it “The Death Of”, followed by whatever-it-is they’re talking about.

A while ago, it was Scott Boulch’s Death of Adsense report and now Mike Filsame’s written a new report titled, The Death Of Internet Marketing. Yawwwn!! I can just see another one on it’s way titled “The Death of Google Adwords.”

So what do I think about the latest report? Well, though well-written, you’ll find it says little that’s new. Especially if you’ve been keeping your ear to the ground and are aware of the changes that have been taking place online. And you don’t do that by confining your reading to newsletters from your favourite IM gurus.

No, you gotta read the mainstream marketing newsletters, like Marketing Vox, IAB Smartbrief, and if you live in India, Agencyfaqs and Aloo Techie. These are essential reading for smart internet marketers.

So what does the latest report state that we already know?

1. Internet marketing is saturated

Yeah, duh-uh!! I mean, aren’t we just soooo sick of getting the same old mails from all the lists we’re subscribed to? Too many gurus, too many products, too many JVs, too few clickthroughs. Little surprise then that I’ve unsubscribed from most of them. And opted out of doing JVs altogether.

2. The NICHE is where the money is

And that’s supposed to be news? At least he gives due credit to the book that started it, The Long Tail: Why the Future of Business Is Selling Less of More, in which Chris Anderson revealed how “countless niches” are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. As I said in a previous post, the reason I got out of the IM niche is that I prefer to work in a few good niches that I’m passionate about, creating a great resource around that niche. I hope you have the good sense to do the same.

3. Web 2.0 is the new internet

User-generated content created by online communities (blogs, wikis, social networks, forums) is crucial for a business to grow online . These websites pull in loads of repeat traffic through unique content and viral marketing. YouTube is the most cited example. (While you’re there check out the video my brother made of my 2-year old nephew, Shane, banging away on his Dad’s drum kit. Ain’t he adorable?!)

Few people have the vision to understand how important it is to create an online community around you or your business. I hope you’re not one of them. I recommended this strategy to a client of mine almost a year ago, advising him to create a social networking site around his niche. We started with great enthusiasm but other priorities killed the initiative.

However, I did end up learning a lot about how social networks function and got the opportunity to test out some scripts. If you do want to start your own social networking site, the software I recommend is the AlstraSoft E-Friends online social networking software. It’s one of the best scripts I’ve tried. Of course, you’ll need a programmer to customise it for your site. And don’t start another “me-too” network. Try something new. Create a community around a niche no one has discovered.

As for me, I’ve spent the better part of the last six months nurturing a lively community of single women on the Ryze business nework, since I didn’t have the time or resources to start my own networking site. I’ve also started a blogging portal where I share revenue with bloggers whose blogs I help promote. I also share my take on spiritual and relationship issues with readers on my Soul Kadee blog.

And you know what? I LOVE what I do! Because it allows me to help people in so many ways. And for me, being of service is what my life is all about. :-)

Going back to Mike’s report, he does go on to give some good ideas for creating businesses that will generate loyalty with customers and affiliates, as well as some important tips for keeping your business out of trouble with the authorities. And since the Death Of Internet Marketing report is free, I suggest you read it (and help Mike build his list while you’re at it ;-), of course).

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April 27, 2006

This post is not about Joe Vitale’s Hypnotic Writing package. I think we’ve all heard enough about that already.

No, this is something even more powerful. It’s an event that can help you become a true Master of Persuasion.

On May 19 st, 20 th and 21 st, 2006,The Ultimate Persuasion Seminar event will be held in glitzy Las Vegas.

It’s led by three world-class persuasion experts who will share with you the most advanced, most powerful, scientifically proven influence tactics to let you talk anyone into anything, anytime.

  • If you’re a salesperson or a copywriter, you should attend because you’ll sell better.
  • If you’re a hypnotist, you should attend because you’ll do better therapy.
  • If you’re a life coach, you should attend because you’ll get more clients and get them to follow you easier.
  • If you’re a self-help junkie, you should attend because you’ll make faster, easier changes in your life.
  • If you’re an NLP/Hypnosis fan, you should attend because you’ll discover how to put this magic in action to get your outcome.

I’m a loyal subscriber and customer of both David Barron and Kent Sayre. I’ve bought and used a few of their self-help products, and I understand the power of persuasion in self-help as well as selling.

Hell, I wish I could make it to this event!! Next year, perhaps :-(

What you might not know that makes the Ultimate Persuasion Seminar totally different, is that these three instructors are rebel outsiders.

They defy the traditional by-the-book, boring, old outdated ideas and instead employ cutting-edge influence tactics that are sleek, covert, and so powerful¦ some of them almost illegal!

During the seminar event, they’ll explain to you every nook and cranny of all their outlaw street-smart, influence strategies. And you’ll walk out the door¦ as a master persuader.

So -

  • If you want to be able to talk anyone into anything, anytime¦
  • If you want people to follow you¦
  • If you want to become a master of influence¦
  • If you want more money in life¦
  • If you want to more people to say yes to you easily and naturally¦

Register here.

But if you go, just remember that I’m going to be Jealous as Hell.

If you’re a business person, going to Vegas for this training, you should know that its a tax write-off… and it’s Vegas so a lot of things can happen. Don’t say I didn’t warn you… ;-)

Register for the Ultimate Persuasion Seminar here.


March 14, 2006

If you thought adding audio and video to your website will cost you a fortune and make you tear out your hair…..think again. There are lots of free and low-cost tools available online that can help you replace the fees associated with streaming media and create stunning multimedia presentations in minutes.

Once such low-cost option is Webmaster Media Maker.

If you want to learn the how-tos of creating multimedia, check out this course by Jim Edwards, called Website Video Secrets , where he shows you how to use free screen-capture software to create your own videos. And you have to admit, Jim’s videos are pretty hilarious. :-)

Jim believes that full-motion online video is the “killer app” to revolutionize website communications and ecommerce in 2006. He predicts that Google’s online Video Store will create a revolution in video publishing online primarily because it:

  • Opens up a distribution channel for small content publishers (one-man shows) who could create excellent content, but, until now, lacked the technical expertise or server resources to deliver the video over the Web.
  • Allows content providers to target micro-niche audiences who cannot be reached profitably through traditional advertising or distribution channels.
  • Creates a unique outlet for individual creativity like never before and will expose consumers to a whole new world of thought and content.

He also predicts that along with the free-form, “anything goes” content of video blogging (vlogging) , commercial use of full-motion video will fall into 4 basic categories:

  • Website “Infomercials”
  • Live Demonstrations
  • Before and After Videos
  • Product Testimonials

Jim issues a word of caution to all would-be online videographers, noting that you must always offer a dial-up-friendly option, because dial-up users still make up a huge part of the online population. Don’t cater strictly to the high-speed crowd because you’ll alienate a significant portion of the marketplace, he advises.

So if you believe that videos could improve the trust and credibility of your website, check out Jim’s Website Video Secrets course.


February 24, 2006

I’ve been endorsing article marketing as my #1 method of building traffic, links and branding, for a long time. In fact at the time of this writing, this blog is ranked between #6 to #8 out of 118,000,000 sites on Yahoo search for the key phrase article marketing.

Yes, that’s 6 out of 118 million!! Not bad, huh? ;-)

Article Production StrategiesSo I know what I’m talking about when I endorse this excellent "Article Production Strategies" Training Report and Audio Product by Chris Knight, of EzineArticles.com

Chris invited 400+ authors to participate in his teleseminar on how to get into an "Article Production" mode. He answers the 45 most pressing questions about article writing and marketing including:

  • How to crank up the traffic your articles can generate for your website(s)
  • The (1) secret that 14% of EzineArticles.com Authors Know that the other 86% don’t
  • (7) Article Content Sources you may have overlooked
  • An Article Idea Generator that will help you plow through any slow creativity periods
  • Article Writing Production Mistakes Newbies Make That You Must Avoid
  • How to double your article inventory in 90 days or less
  • 3 Simple Article Templates To Help You Begin Your Article Production Mentality
  • Strategies To Track Your Article Writing Production
  • Where you should be submitting your articles (my 3 tier approach)
  • Helping you identify which topics get the most interest so you can focus your time better
  • The basics of keyword research and when to and not to use it with your articles
  • Mistakes that far too many authors make in the RESOURCE BOX that ruins their results
  • How to convert readers of your articles into traffic
  • Article title mistakes to avoid and strategies to test
  • How to be a white hat article writer and be a good netcitizen to the search engines
  • Should you worry about the duplicate content penalty or not?
  • How you can double or triple your article production even if you already are an expert
  • What the ideal length is for an article and which length gets a higher distribution
  • Article format basics, length, font attributes, etc.
  • An example of a highly optimized and effective resource box
  • Ways to manage multiple brands or topics that you write articles about

Article writing and marketing has worked wonders to help me build my traffic. I recommend it to all our clients as a way to build links, branding and thought-leadership.

And if you need to attract qualified, highly-relevant traffic to your website, get yourself a copy of Chris’s "Article Production Strategies" Training Solution.


January 3, 2006

I think what AWeber, the autoresponder service, has done is ingenious. They’ve added the ability to detect updates to your blog through your RSS feed and combined that into their already powerful emailing system.

So now, every time you post an update to your blog, you can also choose to email it to your AWeber list.

Of course, the idea is nothing new. There are already services like Bloglet and Feedblitz that do this. But what they don’t offer is control over your list and the ability to use the autoresponder follow-up system with your blog.

Here’s how AWeber explains the new feature they call the Feed Broadcaster.

Use AWeber’s new integrated Feed Broadcaster to allow visitors to sign up for a traditional email newsletter on your blog or other website that uses RSS. The Feed Broadcaster will take your RSS content that is published thru your blog and automatically create an email newsletter sent to subscribers.

Within one hour AWeber will automatically grab the available RSS content from your feed and queue that content as a new broadcast in review status. You can choose to send those broadcasts or delete them. From that point forward newsletter broadcasts would be sent out to any subscriber on the list automatically when a new story is detected.

I completely support endorse the idea that you should give your website visitors the choice to subscribe and receive your content in the format and method they want. Allowing them to choose between email and RSS as their preferred mode of content delivery shows your visitors that you respect their choices, and that you are serious about doing business with them.

Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS, according to a white paper published by Yahoo in October 2005. If you’re not emailing your blog updates, you’re leaving out a very large number of potential customers. In a previous post on RSS vs Email, I noted that smart marketers use both - Email and RSS.

The Feed Broadcaster system allows you to combine the power of an email follow-up system with RSS broadcasting. It truly represents the future of newsletter publishing.


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