Fake blogs, bribing bloggers, and corp speak. Can companies think of any more ways to screw up their public image?

In an article in iMedia connection, B.L. Ochman, one of my fave PR bloggers, gives us an overview of the social media campaigns that failed, and the ones that didn’t.

She profiles campaigns by companies like Ford, Wal-Mart, Microsoft and Sony, that got brickbats from the blogosphere, and those by Dell, Netflix and Lego, that led the way to a more enlightened handling of social media campaigns.

Ultimately the message that comes through strongly is:

• Be Authentic
• Build a Community
• Think Out of the Box

Read her excellent analysis of What Kills a Social Media Campaign.