June 6, 2007

If you’ve been submitting your blog posts to places like Digg, Netscape, ShoutWire and the like, you know how time consuming it can be.

Now the same guys who wrote Authority Black Book have come up with a tool that drastically reduces the amount of time it takes to do Web 2.0 promotion.

Web 2.0 Submitter
Here’s what it does:

* Saves and automatically processes logins for several of the most high-traffic Web 2.0 news sites on the internet.

* Easily archive your stories (blog post) to make every submission extremely easy and gives you the ability to recall it later.

* With the push of a button, the software fills the forms on these sites so all you have to do is review and submit your story.

* Enter the content of your latest blog post one-time and submit to all of the sites individually for maximum efficiency.

The reason I’m even recommending it is because it’s completely white-hat, and will save you loads of time in syndicating your blog articles.

Check out the demo of the Web 2.0 Submitter here.


June 5, 2007

Fake blogs, bribing bloggers, and corp speak. Can companies think of any more ways to screw up their public image?

In an article in iMedia connection, B.L. Ochman, one of my fave PR bloggers, gives us an overview of the social media campaigns that failed, and the ones that didn’t.

She profiles campaigns by companies like Ford, Wal-Mart, Microsoft and Sony, that got brickbats from the blogosphere, and those by Dell, Netflix and Lego, that led the way to a more enlightened handling of social media campaigns.

Ultimately the message that comes through strongly is:

  • Be Authentic
  • Build a Community
  • Think Out of the Box

Read her excellent analysis of What Kills a Social Media Campaign.


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