Michael Cheney, one of the most-respected names in Internet marketing, and the man behind the 6-Figure launches of AdSense Videos and 11 Days To List Profits, has unveiled a new video product titled “Michael’s Traffic Videos”. His new package promises to show you how to get boost web traffic (the holy grail of any webpreneur) and comes with 100,000 instant ad credits and a tailored Fast-Track To Traffic Action Plan.

He allowed us to post this interview and offer you a free 40-page E-book on traffic that Michael has written to help you avoid the Top 20 Traffic Disasters. In the interview below, the Adsense expert explains how, just like everything else on the Internet traffic changes very quickly. So, the methods of getting traffic change all the time and that’s where webmasters who don’t keep up with the trends get “caught out”.

Here’s the rest of the interview.

What do you mean by “caught out”?

Well people fall into the trap of thinking that just because they know one or two traffic generation methods that they are some sort of traffic master. In reality just because you know how to start a pay per click campaign or a little bit about search engines doesn’t make you anywhere near a traffic expert. I’m trying to spread the word that there is a massive array of traffic tactics that most people aren’t even aware of, let alone using or mastering.

Can you give us some examples?

Sure. Offline for example. You might immediately think that getting traffic is a purely online activity but the truth of the matter is that there are lots of things you can be doing offline to get people into your website. And it’s usually these sorts of areas that are being under-utilized and therefore there is less competition for that traffic as well.

So by offline you mean advertising offline?

Not necessarily. That is one method, yes, but I’m thinking of more creative ways to get people into your website. It all comes down to the fact that having asked people on my list it came as no surprise that most people want to know about free rather than paid traffic sources. I’ve had to become an expert in free ways of getting traffic in my time online.

What do you mean - I thought you were running a successful online business with lots of cash flow?

I am. But it’s not always been this way. When I first started out in 1995 I had nothing. No money to play with. Just my own initiative and imagination.

So are you saying you’re against paying for traffic online?

No. No I’m not saying that at all. What I’m saying is that, especially when you first start out, you always want to focus on the free methods. You get the traffic in for free, make some sales and then you can reinvest some of that money into paid methods of getting traffic. This speeds up the process.

So what particular offline methods are you referring to - can you give us some examples?

There’s one tactic I used that costs nothing to implement, is relatively quick and ended up getting me thousands and thousands of targeted visitors into my websites. When I’ve shared this tactic with other marketers at seminars they’ve started laughing and slapping their foreheads when they saw how easy it was. They were also embarrassed that they had failed to use this tactic. It was quite amusing.

So are you going to tell us what this method is?

No! (laughs) It’s in my course! I truly believe in rewarding those people that are most eager to learn so instead of giving away all my traffic tactics in interviews like this I’ve put some of them in an E-Book I’ve written. It is free though if people want to get it.

So how can people get hold of it?

It’s called “How To Avoid The Top 20 Traffic Disasters” and you can get it by going to Michael’s Traffic Videos - you’ll see it mentioned on that page.

What’s in it?

Well I really wanted to raise the bar on a free E-Book so I spent a lot of time creating it. It’s 40 pages long and stuffed with juicy content on what NOT to do when it comes to traffic. As far as I’m concerned too many people out there tell you what you should do but not what you shouldn’t do. That’s where this E-Book comes in.

So, if you’re serious about getting more traffic into your website (and if you’re reading this blog, you are!) you should go to Michael’s Traffic Videos and get that free E-Book.

Just came across two nice articles on social marketing, both by Helen Leggatt, I thought I’d share here.

The first titled “User-generated product reviews increase conversion” notes that

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. Around 40 percent of online shoppers are advocates, says Yahoo’s Diane Rinaldo, and they influence purchases two-to-one over non-advocates.

The second, titled “More marketers to use social networking tactics in 2007” notes that

The number of marketers using online social networking tactics could increase by around 10 percent in 2007, suggests a new report, and marketers need to learn how to get the best out of these environments. In 2006, around 38 percent of marketers used social marketing tactics and, according to a new report from JupiterResearch, 48 percent plan to utilise social marketing sites during 2007. eMarketer estimates that ad spending on social networks will hit $865 million this year.