Adotas has a nice article by veteran PR executive,David Parmet, on why advertisers should bet their money on social media, as opposed to traditional media.

Besides the usual reason that the internet, and social media in particular, provide you with a targeted and engaged audience, one that you know is relevant and paying attention, he also discusses some interesting ways to pitch bloggers, and how you can support a traditional media campaign by targeted social media outreach.

Especially, if you have a limited advertising budget, you might want to try diving into social media to spread your message, he notes. Check out the article “Sock it to ˜Em Socially” here.