Markets are conversations. Today’s customers are smart and networked. They prefer information gleaned through word-of-mouth marketing, to glib corporate-speak and impersonal business websites.

The networked customer regularly turns to the social media and online communities to learn more about your products. Blogs, social networks and forums are the sandbox for your networked community. (Source: Jupitermedia)

Businesses that learn how to become part of the conversation are the ones that will thrive in today’s market.

Learn more about Web 2.0 and networked communities here.