If you’ve been following my posts for any length of time, you’ll know that I never run with the pack. If everyone is running in one direction, I promptly pull up my socks and run in the opposite direction.

But there’s more to it than being an individualist. Over the years, I’ve realised that whenever a technique or a method is overused, you can bet it’ll lose its edge very soon.

Why? Because every other “make money online” scam artist will soon catch on and start plugging it to the heavens.

I stopped touting the hottest new marketing craze online when I realised that the key to making an honest living on the internet was not by telling other people how to make money.

It’s by getting into a few good niches that you’re passionate about and creating a great resource (read, content-rich website that pulls loads of repeat traffic) around that niche.

I’ve seen that when you create something of use to others and promote it well, you’ll get more traffic (and goodwill) than you ever expected. I like to think of it as creating good karma.

My own favourite niches are spirituality, self-improvement, relationships and women’s issues. So that’s what I focus on nowadays, rather than the “making money” stuff.

Another reason I got out of that market is that the internet is constantly changing. New technologies become yesterday’s news so fast it’s enough to make a marketing veteran dizzy.

A year ago, everyone was jumping on the blog and ping bandwagon. And now the “gurus” have (finally) caught on to the fact that social networks are the hottest “new” marketing craze. I’ll be writing more on that trend soon.

The biggest victim of this ever-changing scenario is Googe’s Adsense program. A while ago, Adsense was the favourite income source of publishers all over the web.

What no one will tell you however, is that Adsense incomes have been falling all over the web because of recent changes that Google made.

But you won’t find many people talking about that trend. Oh no!

After all, however would they sell all their page-generators, article mashers, PLR products and Adsense courses, if everyone realised that the dream of owning an “Adsense empire” has become more elusive than ever.

But a guy named Scott Boulch has just released a report that I believe will bring back something that is seriously lacking in the internet marketing world - common sense.

He reveals why Adsense is now just the icing on the cake as far as income is concerned. The real cake is… But wait. It wouldn’t be fair to reveal that just yet…

So check out his autopsy report on the death of Adsense here.