Why do many businesses fail to make money online? Is it because they have bad products or services? Not always.

Marketers usually go wrong at the product creation stage. They create a product or service and marketing plan based on what THEY THINK the market wants. Before you get traffic to your site, before you even create your product or offering, you need to find out what your market wants.

All good copywriters know that to sell effectively, you have to know exactly who your customer is and what they want. You have to get inside their minds, feel what they feel, understand what motivates them, what “triggers” or “hot buttons” they react to, learn how to empathize with them.

You need to intuitively tap into the minds of your target market. When you can grasp this simple concept, you can pretty much write your own check. Marketing is about understanding people. If you have properly researched your market, then you know¦

- Where to FIND them
- How to ATTRACT them
- How to RELATE to them
- How to MOTIVATE them
- How to RETAIN them

All you need to create a market driven business is to do a little bit of market research. But how do you do that?

Well, if you went about it the traditional way, you’d have to:

- Create a survey with the right questions
- Incorporate your survey information into your website copy
- Do split-testing to see which copy converts best
- Repeat the steps above for each of your websites or sales letters

If this sounds time-consuming, you’re right, it is! Or was, until now…

I just received a message from my friend, Tim Erway, about an easy to use market research tool designed to help you create a market driven business. Its called Gateway Magic, and it helps you build a business around what your customers want (not what you THINK they want).

There are other programs being sold on the internet that create personalized sales letters, but none of them can do what Gateway Magic can do for your websites. I’ve only just started using it, but from what I’ve seen of it, Gateway Magic takes personalization to the next level.

It’s about more than just personalization of sales letters. It’s about creating a *sales system* for promoting any product, service or affiliate program. With Gateway Magic, you can collect the data from your website visitors for follow up and then, get this, you can merge that data into the sales letter your visitor reads when they hit the submit button on your site. How neat is that!

This script has two features - the first, Gateway Magic Surveys,, helps you first create the survey, and is a simple yet effective way to gather information that can help you¦

- Write more effective ads
- Drive more visitors to your site
- Get more subscribers to your newsletter
- Increase sales for your product or service
- Keep your customers loyal
- Open up new revenue streams

The second features is like the Ultimate Sales Letter Personalization & Customization tool, with the ability to merge your survey data into the sales letter, essentially customizing your sales letter for each prospect.

The uses of this software are only limited by your imagination. You can use Gateway Magic technology to¦

- Market your own products and services
- Market affiliate products
- Build highly targeted opt-in lists
- Increase your Google Adsense income

GM is also a way to easily get around the new Google Adwords policy, which does not allow promotion of affiliate links. Simply create a GM site and use it for all your pay per click campaigns. This will not only get you around the Google policy, but it will help you build targeted opt-in lists as well.

I see myself using this new tool a LOT, for myself as well as my client’s sites. Check out Gateway Magic here.