November 21, 2005

I am soooo sick of eHostPros - the web hosts I was using to host a bunch of my domains because they were callous enough to suspend my hosting account for the SECOND time before even sending me an invoice for the payment. Did I say I’m sick of them?

Well, I’ve decided to move my sites to a new host, who gives me great support, so a bunch of my domains (including Blog Maniac) will be unavailable for the next 24 hours. Please bear with me till I complete the move.

By: Priya Shah @ 12:50 pm in: Announcements, Online Marketing Idiocy | Discussion (10)

November 17, 2005

Do you want to leverage the power of viral marketing for your business? One very creative way to do that is to pick something topical (like the bird flu that’s creating panic all over the world) and tie it in to something funny (homeland insecurity?) like Mike Adams at NewsTarget has done here. This one is definitely not for the birds ;-)

ATTENTION ALL BIRDS Official Department of Homeland Insecurity Memo

Due to a heightened state of alert concerning the bird flu virus, the Department of Homeland Insecurity has determined that birds will no longer be offered unrestricted access to United States airspace.

As of January 1, 2006, all migratory birds will be required to arrive at international airports where Immigration and Naturalization Service (INS) personnel will check for proper travel documentation and clear the birds for entry into the United States, provided they are not carrying undeclared fruit, which is even more dangerous than bird flu.

All birds wishing to enter this country will be required to carry passports, proof of immunizations, and entry visas. Birds who do not have visas will be charged (ducks will be billed) a flat $250 entry fee which must be paid three separate times, at three different government offices, after standing in three different lines as per standard INS regulations.

All undocumented birds shall hereforth be deemed “terrorists.”

Birds entering U.S. airspace without proper authorization will be escorted by military aircraft to the nearest landing facility. Birds (”terrorists”) that approach the Pentagon or White House will be fired upon with bird-seeking air-to-air missiles. All such violence will be televised by Fox News in a glitzy special entitled “Terror from above!”

The Department of Homeland Insecurity is requesting that all hunters and N.R.A. members assemble on the U.S. / Mexico border and shoot anything that appears to be flying. This includes UFOs, which are required to be videotaped with low-resolution video cameras held by people experiencing epileptic seizures.

Birds attempting to illegally cross the U.S. / Canada border in order to gain entry will be rounded up by volunteer bird watchers armed with high-powered binoculars and delivered to Tyson Foods’ Guantanamo Bay Division for interrogation at the hands of experienced bird torturers. (Torture photos will be posted online by Dick Cheney.)

Parrots that unquestioningly repeat everything they hear may be offered jobs as reporters covering the White House beat.

Birds who attempt to impersonate chickens will be eaten by Morgan Spurlock.

Birds whose migratory patterns are disrupted by this Homeland Insecurity action will be offered assistance from the Federal Emergency Management Association (FEMA), which is standing by with five thousand tons of ice that was never delivered to hurricane Katrina victims and still hasn’t completely melted.

All bird houses owned by U.S. citizens must be registered with federal officials under Chapter IV, Section 8 of the Patriot Act. Citizens caught harboring undocumented birds in undeclared bird houses will be deemed “enemy combatants” and subjected to the whims of Tyson Foods foul interrogators.

All birds made of white meat are hereby requested to report to their nearest INS facility for processing into Chicken McNuggets.

Questions about these policies should be directed to the U.S. Department of Agriculture’s food pyramid website, which has the same answer for everyone: “Drink more milk.”

Thank you for your compliance, - The Department of Homeland Insecurity, Multiplication Division

Authored by Mike Adams, the Health Ranger. Permission to distribute or repost is granted, provided credit is given to the Health Ranger, with a link to http://www.NewsTarget.com/013054.html

By: Priya Shah @ 3:57 pm in: Marketing Smarts | Discussion (2)

November 2, 2005

Why do many businesses fail to make money online? Is it because they have bad products or services? Not always.

Marketers usually go wrong at the product creation stage. They create a product or service and marketing plan based on what THEY THINK the market wants. Before you get traffic to your site, before you even create your product or offering, you need to find out what your market wants.

All good copywriters know that to sell effectively, you have to know exactly who your customer is and what they want. You have to get inside their minds, feel what they feel, understand what motivates them, what “triggers” or “hot buttons” they react to, learn how to empathize with them.

You need to intuitively tap into the minds of your target market. When you can grasp this simple concept, you can pretty much write your own check. Marketing is about understanding people. If you have properly researched your market, then you know¦

- Where to FIND them
- How to ATTRACT them
- How to RELATE to them
- How to MOTIVATE them
- How to RETAIN them

All you need to create a market driven business is to do a little bit of market research. But how do you do that?

Well, if you went about it the traditional way, you’d have to:

- Create a survey with the right questions
- Incorporate your survey information into your website copy
- Do split-testing to see which copy converts best
- Repeat the steps above for each of your websites or sales letters

If this sounds time-consuming, you’re right, it is! Or was, until now…

I just received a message from my friend, Tim Erway, about an easy to use market research tool designed to help you create a market driven business. Its called Gateway Magic, and it helps you build a business around what your customers want (not what you THINK they want).

There are other programs being sold on the internet that create personalized sales letters, but none of them can do what Gateway Magic can do for your websites. I’ve only just started using it, but from what I’ve seen of it, Gateway Magic takes personalization to the next level.

It’s about more than just personalization of sales letters. It’s about creating a *sales system* for promoting any product, service or affiliate program. With Gateway Magic, you can collect the data from your website visitors for follow up and then, get this, you can merge that data into the sales letter your visitor reads when they hit the submit button on your site. How neat is that! :-)

This script has two features - the first, Gateway Magic Surveys,, helps you first create the survey, and is a simple yet effective way to gather information that can help you¦

- Write more effective ads
- Drive more visitors to your site
- Get more subscribers to your newsletter
- Increase sales for your product or service
- Keep your customers loyal
- Open up new revenue streams

The second features is like the Ultimate Sales Letter Personalization & Customization tool, with the ability to merge your survey data into the sales letter, essentially customizing your sales letter for each prospect.

The uses of this software are only limited by your imagination. You can use Gateway Magic technology to¦

- Market your own products and services
- Market affiliate products
- Build highly targeted opt-in lists
- Increase your Google Adsense income

GM is also a way to easily get around the new Google Adwords policy, which does not allow promotion of affiliate links. Simply create a GM site and use it for all your pay per click campaigns. This will not only get you around the Google policy, but it will help you build targeted opt-in lists as well.

I see myself using this new tool a LOT, for myself as well as my client’s sites. Check out Gateway Magic here.


November 1, 2005

Dina Giolitto, moderator of the Article Marketing Mania (AMM) network on Ryze created a 139-page free “best hits” version of the community posts, that she describes as, “Over 100 pages of Sheer Article Marketing Genius…contributed by our group of Wacky and Lovable Marketers on Ryze.com.”

I’m really sad about AMM folding up, because it was one of my favourite networks, with Dina playing the VERY active moderator. But don’t fret because she threatens to be back soon with a new network, something along the lines of “[ABC Network] Articles, Blogs, and All Things Content.” After all you can’t keep a good woman down for long, can you? :-)

Dina’s collection of the AMM’s best posts truly has some excellent tips and articles (including some of mine) on article marketing. A great way to end a great network!

Via Chris Knight’s blog

By: Priya Shah @ 8:50 pm in: Article Marketing, Marketing Smarts | Discussion (1)

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