Are you falling for the spiel of those who sell software that create spam blogs or splogs claiming that their automated blog creation tools can help you create hundreds of Blogger blogs, before Google can find and delete them?

Well, it looks like their swan song is going to be short-lived, cause they’ve irritated the HELL out of the blogospere and the big boys are going to be gunning for them soon.

I ranted about blog spamming software in an earlier post titled “Rise Of The Evil Blog-Spam Empire“, and today Marketing VOX alerted me to a CNET News report about spam blogs, which notes that

Blog spam - or splog - a problem that’s been brewing for months, finally boiled over this week and created a real mess, especially for Google, whose Blogger blog-creation tool and BlogSpot hosting service were used to launch the biggest splog attack to date, clogging RSS readers and manipulating search engine rankings.

The scope and sophistication of the attack mark a turning point in the escalating splog wars, and it’s not clear what the good guys can do about turning the tide.

The splogger used automated tools to create thousands of fake blogs loaded with links to sites (home mortgage, poker and tobacco sites among them). The intent was to manipulate search results and increase traffic to those sites by fooling search engines, which look for frequently linked-to sites.

The counterfeit blogs also triggered thousands of RSS–Really Simple Syndication–feeds and e-mail notifications, swamping RSS readers and in-boxes.

Unlike email providers, blogging services can’t easily detect and filter out spam. Google said in its official Blogger blog that it had deleted more than 13,000 fake blogs during the “spamalanche.”

Tim Bray, Web technologies director at Sun Microsystems, wrote in his blog in response to what he called the “splogsplosion.”

The software that’s generating these things is pretty sophisticated, you might think they were real at first glance. Uh, ladies and gentlemen of the blogosphere, I think we have an emergency on our hands.

In the process of cracking down on spam blogs, blog search engines like PubSub may end up throwing out the baby with the bathwater by excluding entries from Blogger-BlogSpot feeds in the normal results it delivers to users.

Chris Pirillo (whose name and site were among the keywords targeted by the splogs) asked Google to kill Blogspot and suggested that Google should institute an authentication system - a captcha of sorts - for every single post that gets sent through the Blogger service.

Watch out for the sequel:

Blog Wars III: The Engines Strike Back

Coming soon to a blog near you…