The buzz of the week in the SEO and blogging world was the beta launch of Google’s own Blog Search Engine.

John Alexander, of Search Engine Workshops, has a good write-up about the capabilities of the new engine in his article here.

With the high interest people have in reading Blogs, it is certainly no surprise that Google has just launched their own new Blog search engine. Google is by no means the very first search engine to create blog search functionality. Other smaller companies like Technorati and Feedster have had similar type search services around for quite a while.

Currently it is in its Beta test phase. There is some speculation in general, that other major search engines will be following the trend with their own brand of Blog search engines. Blog Search contains many of the “advanced search capabilities” of the regular web search engine, such as

exact words
phrases
searches by author
restricting search to specific dates
filtering and no filtering

The ability to search in foreign languages is a nice touch, as are the “sort by relevance” and “sort by date” even though they turned up completely different results with no overlap.

I definitely see Google’s blog search as another avenue to promote your blog using Adwords, once they introduce the little ads on the right side of the search results (and they will).