Dina Giolitto, moderator of the very active Article Marketing Mania (AMM) network on Ryze, posted two excellent articles that I picked up and published immediately. If you use articles to market online, I recommend you join this forum and participate.
The first, Article Writing: 5 Tips on How to Pull and Hold the Reader, includes 5 tips to create articles that are “super-tight and outta sight,” in Gina’s Dina’s words.
1. Keep it short
2. Pace and balance
3. Break it up
4. Focus on the customer
5. Include a call to action
To this, I’d add one more point for readability. Keep paragraphs no more than two to three lines. I personally don’t like reading long riffs online, and assume there are others who feel the same way.
Her second article, Articles and Internet Branding: 5 Steps to Success, outlines the 5 steps below to use articles to brand yourself and sell more of your products online.
Step 1. Select a niche market.
Step 2. Create an online persona and brand for your business.
Step 3. Develop an informational product that readers can buy directly from your website.
Step 4. Write articles to build your credibility.
Step 5. Direct your customers to a sales letter that teaches them about your product.
