One marketing manual I own and recommend without hesitation is Jeff Alderson’s Marketing Equalizer.

Jeff is the successful marketer of products like Adword Equalizer, Competition Equalizer, SEO Spider and Article Equalizer (which I’m especially impressed by).

He’s now written a book on marketing that focuses on solving the single biggest threat you face as a website owner or affiliate marketer… your competition.

Marketing Equalizer is like getting a lesson in Marketing 101. But its more than just another marketing manual.

Jeff shows you how to boost your traffic and sales by setting yourself apart from the rest. Using examples of successful offline marketing strategies, he demonstrates how to research and survey your market, define yourself and find your USP.

He provides you with the tools and techniques you need to “spy” on your competition and reveals business transforming marketing strategies using pay-per-click advertising. He also shows you how you can get more done by actually doing less.

This 92-page PDF shows you the ins and outs of wiping out the competition. In the cut-throat world of affiliate and pay-per-click marketing, these techniques could mean the difference between barely scraping by and making extravagant profits.

If you need more traffic and are tired of losing sales to your competition, then Marketing Equalizer is the solution you’ve been looking for.