Another great post. Way to tie in Wired, Time and Blink all together!

I just finished Blink (review) recently and found it certainly worth a read. One thing you don’t mention here is that Pepsi beat Coke in taste tests, but only in very atypical circumstances (blind sipping taste tests in public.) Over the long run many people who chose Pepsi found it too sweet for ongoing consumption.

We’re always concerned about how marketers are going to find the secret to unlock our brain and be able to brainwash us into enjoying something terrible…like new Coke or Zima. And certainly, marketers have come a long way.

However, like almost everything else, it’s an ongoing battle. As marketers become more savvy, so do we as consumers. Any time I doubt that I look at my wall calendar with ads from the 50’s.

Look, gals! Here’s your answer to cleaner automatic washes…Proof! Only Dash has so much cleaning power “condensed” into the right suds level!

I wish you could see these Stepford Wives ecstatic about their clean, white shirts, beautifully made up, perfectly coiffed and all wearing hats.

I’m sure in 20 years we’ll look back at today’s “extreme”, “retro,” and “dangerously cheesy” ads and find them equally as ridiculous. (Some of us already do.)

The battle for our minds will go on…but at least we have the capability of fighting back.