May 30, 2005

Jim Hedger, Editor of StepForth News, one of the blogs I subscribe to, writes in an article on the trouble brewing at the Open Directory Project (ODP) - also known as DMOZ -because of corrupt DMOZ editors who accept payments to list sites.

The ODP is the largest human volunteer-built directory on the web, and one of the most coveted sites for webmasters to get a listing in. Getting listed here almost ensured a good ranking in Google at one point of time.

A blog mentioned in the article is written by a self-professed corrupt DMOZ editor called Ana Thema, who wrote a very interesting post on How To Bribe A DMOZ Editor.

Ana Thema suggests that as a submitter to DMOZ you must get wise to what’s going on or you will not get in and goes on to list three tips for a successful DMOZ submission. She also lists these details on how to make the actual payment.

Never ever correspond with a DMOZ editor and offer a bribe in writing. A decent DMOZ editor would never accept it. JUST GIVE US THE CASH. The first step in a successful DMOZ submission is sending cash through Paypal to the DMOZ editor. Then do the actual submission. For a successful submission be sure to submit using the same email address you used in your PayPal payment or the DMOZ editor will never know which website paid for entry.

In her first post on the blog she notes the reasons why she turned over to the dark side and vows to confess all her sins on the blog.

I was forced into this position by the liars and hypocrites above me who were corrupt. Now I am corrupt and find that I fit into the DMOZ culture better now than when I was honest.

I’m going to tell you everything I have done. I’m going to give you a blow by blow of every DMOZ inclusion I am paid to make. I will tell you how I shake people down, and punish those who refuse to pay me.

And how I must pay someone above me a cut of everything I take.

A comment on her blog led me to the NMOZ - seemingly a clone (one of many) of the DMOZ, except for the invitation to become an editor which asks you to “help build the most dishonest directory on the web” and has “no editors to speak of ” yet.

NMOZ

It seems to have been created by a former DMOZ editor, and the contact page has information on where and how to contact the executives of AOL-Time Warner.

Is there hope for DMOZ?

It was already common knowledge that many SEOs become directory editors so they can get their own sites, and those of their clients listed with ease.

A post on the Search Engine Watch forums also notes the arrogance with which some ODP editors deal with webmasters who submit their sites for listing.

It seems that at least some ODP volunteers have decided that they are Lords of their editor areas and in the Resource Zone forums. As Lords they are judge, jury, executioner and responsible to no one. They can speak to you in any manner they wish and if you raise your eyes towards them to disagree, no matter what your tone or what facts you try to bring to their attention, you are censored or perhaps even banned.

But, as Jim’s article notes,

The Open Directory Project is staffed by volunteers, all of whom are humans with real lives, real jobs and other responsibilities. While many DMOZ editors put up with a lot of abuse, almost all of them (with the possible exception of Ana Thema) take great pride in the size and scope of the Open Directory Project.

Danny Sullivan suggests some ways by which the ODP could dig themselves out of this unholy mess, but concludes that they could lead to more spam.

Now that the shit has hit the fan, it looks like an ODP listing will soon become as worthless as one from the many ODP clones on the web. :-(

At least Yahoo charges openly for a listing in the Yahoo Directory, whether it lists your site or not. Although $299 is highway robbery, it may ultimately give a Yahoo listing an edge over one from DMOZ.


5 Comments »
  1. I find the entire concept of DMOZ being a human edited directory of quality sites gives the impression that top notch editors with high standards and integrity will ensure that websites in the DMOZ are what they say they are ~ but I agree that something major is amiss as I know an editor that is a person of integrity that has fought the battle without winning. Tammy
    http://wahmconnections.blogspot.com/

    Comment by Tammy Ames — June 3, 2005 @ 5:21 pm


  2. The biggest fraud on the Internet DMOZ/ODP

    DMOZ is a good idea, but poorly implemented. Yes, right. The USSR also was a good idea, but poorly implemented. DMOZ is a corrupt idea and that is the reason we are reading stories about corruption within the ODP, not because some bad guys got into DMOZ and hijacked it. The corrupt idea brought about the corrupt culture and the corrupt culture does not tolerate decent editors. A fish is getting rotten from the head, not from the tail.

    DMOZ is a small but a very accurate replica of the USSR. In the USSR people had a right for a free medical care, free education and free shelter. In exchange people agreed to relinquish freedom of choice, rule of law, right for a reasonable standard of living and agreed to the rule of the nomenclature. DMOZ is exactly that - a closed old boy’s club with the lack of transparency and public accountability and absolute intolerance to any dissenting opinion. The club run by the nomenclature of meta editors. The stakes are high the public accountability and transparency are low or non existent. Why ? Because it was conceived that way. Free is bad, one has to pay for everything in his or her life and demand quality for his or her money. That is why capitalism is a better alternative to anything else.

    Free means ‘not enough for everyone’. Free means ‘no freedom of choice’. Free is an invitation for abuse. Because as long as something is free, someone in the nomenclature has to decide who, when and how much will get of this free stuff. The same applies to DMOZ.

    I have been editing since 1999. The stories told on www.corruptdmozeditor.com are only the tip of the iceberg. Here is an example. The meta editor for my category is Aaron Larson who is a lawyer from Michigan www.a2lawyer.com . He is particularly keen on eliminating second listings. In his view the company can have only one website and one listing in one category, period. Even if the sites a company has are distinctly different, he will eliminate the second listing. DMOZ does not encourage second sites but does not prohibit them either. So, it the discretion of a meta editor what to do. Well, lets see how Aaron treats his own sites:

    Open Directory Sites (1-5 of 5)
    1. ExpertLaw - Articles on a variety of legal subjects.
    http://www.expertlaw.com/library/ Society: Law: Legal Information (2)
    2. ExpertLaw - Directory of expert witnesses, litigation support services, and private investigators, also providing legal information for experts and attorneys.
    http://www.expertlaw.com/ Society: Law: Services: Directories (1)
    3. ExpertLaw - Directory of expert witnesses organized by area of practice and location.
    http://www.expertlaw.com/experts/ Society: Law: Services: Expert Witnesses: Directories (1)
    4. ExpertLaw - Find a private investigator or related service, by specialty and location.
    http://www.expertlaw.com/investigators/ Business: Business Services: Fire and Security: Security: Investigation: Directories (1)
    5. ExpertLaw Forums - Public discussion forums on a wide range of legal issues.
    http://www.expertlaw.com/forums/ Society: Law: Legal Information: Chats and Forums (1)

    Open Directory Sites (1-2 of 2)
    1. Aaron Larson - Ann Arbor attorney specializing in civil litigation and appeals, as well as motion drafting services. Includes articles.
    http://www.a2lawyer.com/ Society: Law: Services: Lawyers and Law Firms: Appeals and Writs: North America: United States: Michigan (1)
    2. Aaron Larson - Representing clients for civil litigation and appeals, and offering motion drafting and appellate services to attorneys. Articles on a variety of legal subjects.
    http://www.a2lawyer.com/ Regional: North America: United States: Michigan: Localities: A: Ann Arbor: Business and Economy: Legal Services: Attorneys and Law Firms (1)

    I am currently editing 7 directories under different names. This is the only way to ensure that when some metascam decides to wipe me out to take in his or her friend, I will not be eliminated. I made a decision to go stealth when a friend of mine run into a problem with another meta editor Oneeye (Paul) who handles even bigger chunk of DMOZ http://dmoz.org/profiles/oneeye.html and for the argument with him my friend’s login was cancelled.

    The Open Directory Project is as ‘open’ as Korean Democratic People’s Republic is a ‘democracy’.

    If you are editing multilevel directories with multinational responsibilities as I do, one day you are upto a surprise. You are logging in to your directory and are not able to recognize it. Everything has been changed – website descriptions have been stripped off important keywords, anchor text has been modified and, the last but not the least, one site has been introduced on highest level (continental) with no reason whatsoever. All the changes were made by one of the meta editors and all were made just to disguise the introduction of this new website.

    If you are new to DMOZ and do not know how the things are working here, you would write to the meta editor and express your concern. This is a bad move, because you most likely would get a very angry reply saying do not ever touch this website or else. Again, if you are new to DMOZ and do not understand how the things are working her, you might decide to post your concerns in the editors’ forum asking for help. This is even worse move then the first one. This is a serious mutiny in the ranks that ought to be dealt promptly and brutally. Within minutes your login is cancelled and your post in the forum is deleted.

    From this point on you are nonexistent to DMOZ. You cannot communicate with DMOZ through abuse@dmoz.org and staff@dmoz.org because these addresses only accept correspondence from those who are on the approved list. Your login has been cancelled and you have been removed from the list. You could use their public abuse form, but it does not work (what a surprise). This is the point when you realize you need multiple logins to survive in the rotten place with rotten culture like DMOZ.

    Comment by papajoe — August 5, 2005 @ 10:07 am


  3. Thanks very much for sharing your experiences, papajoe. Now that Google has implemented TrustRank, I feel that a DMOZ listing could become even more important for a good ranking in Google. Maybe if they start a paid inclusion program and start paying their volunteer editors it would help.

    Comment by Priya Shah — August 5, 2005 @ 6:38 pm


  4. papajoe is e very good example
    corrupt editors do exists and when caught they get deleted like papajoe

    Comment by Johnny — August 12, 2005 @ 1:53 pm


  5. dmoz is a corrupt POS that will not increase your web site’s ranking or traffic. That is, unless you consider 30 or 40 visitors/month serious traffic… It will, however, increase your link popularity by a few thousand, keeping in mind that all these links are at dmoz dupe sites which for the most part get absolutely NO traffic and the few that do get traffic, please don’t let the thought excite you.

    For all the hooplah, one might think a site would gain hundreds (really thousands would be right) of fresh monthly visitors, but no.
    The ODP is a complete waste of time, the only thing cracks me up is how the corrupt editors think they’re getting ahead. If being corrupt paid, we’d all be doing it. A few might get ahead but most get skru’d and even the few that make a little out of it, I will see them in hell to whip out their punishment until the second coming.
    I must admit in the end, I really like how the world deals out its own justice, humans really are not as dumb as the editors think.

    p.s.: I have nothing to do with mouse.com, I am leaving this anonymously because I want no flashbacks, and thank you.

    Comment by Anony mouse — January 22, 2006 @ 2:56 am


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