May 27, 2005

Mediapost reports on a new survey conducted by America Online, that shows the average e-mail user checks e-mail nearly five times a day.

Email users survey

Is that excessive? I don’t think so. But then I run a business online and I have to check my mail much more than five times a day. Honest! :-)

Not sure if you’re addicted? See the survey results and take the email addiction quiz here.

The survey found that e-mail users rely on e-mail as much as the phone for communication, spend nearly an hour a day on e-mail, and that 77 percent of e-mail users have more than one mail account.

Some figures they quote (with my own observations, of course):

41% of users check their email before they brush their teeth. I guess we should be thankful you can’t smell morning breath online.

Another 40% (or possibly the same lot) check their email at midnight - just in case Cinderella decides to drop in, I guess.

56% have 2 to 3 email accounts - probably one for all those p*rn sites, and the rest for the spam.

Email users are not picky about where they check their mail. Preferred locations include the bathroom, church, and even while driving (!)

heh Guess hygeine and safety don’t figure high on their list of priorities.

About one in ten of those who check personal email at work (9%) have been busted for the boss for doing so. Hmm.. that means 90% actually get away with it.

AOL now plans to offer mobile e-mail access via Blackberry, mobile phones, and other handheld devices by the fall, according to the report.

sigh Now if only they would handle their bounces!!

By: Priya Shah @ 4:21 am in: Email Marketing, Marketing Smarts |

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