Kevin Maney opines in an article in USA Today that once blogs ‘change everything,’ fascination with them will chill.

Are blogs overhyped? He puts it in perspective by noting that

A new technology makes it easier for individuals to create and share information, which gives people an intoxicating sense of power they’d never before experienced.

Next thing you know, this new technology is a “revolution” that “changes everything” and “makes dogs and cats love each other”and other such claims.

Certainly each new technology is significant and alters the dynamics of society and business. Blogs are doing just that.

Unfortunately the hype about blogs has been detrimental to other marketing activities. But, as I’ve said in a previous article, blogs are not a panacea for your marketing and search engine woes.

Neither are they a replacement for email or any other marketing method.

Don’t get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.

As the USA Today article notes,

blogs (are) just another turn of the wheel in communications technology.

And that’s just how they should be used.