In my blogging teleseminar I opined that the businesses that will most benefit from the use of blogs are small biz and solo entrepreneurs.

iMediaConnection provides a tidbit from eMarketer’s new report on the Business of Blogging, which notes recently released Hewlett-Packard data shows that

Small businesses are now looking at blogs as a marketing vehicle, finding that 10 percent of respondents in a survey of enterprises with fewer than 100 employees include blogs in their marketing plans.

For large companies it notes:

Blogs are unlikely to become a mainstream business communications tool without change at the root level of corporate culture. The appeal of blogs is their simplicity and directness. This kind of free-form communication is anathema to most American corporations, which spend vast amounts of money and time to hone a message and then regulate the way that message is delivered, regardless of format.